Release Of 2023 Intelligent Aesthetics Trends in Chinese Bathroom Spaces
On June 7th, the 2023 China Intelligent Bathroom Industry Trend Salon themed "Smart Clean Beautiful and Comfortable Space" was held in Shanghai as scheduled. On the salon, in response to the current development trend of the bathroom space market, China Home Appliances Network, in collaboration with "Fashion Home" and "At Home ZAIJIA," jointly released the first report in the bathroom industry that combines the dual labels of intelligence and aesthetics, "2023 Intelligent Aesthetics Trends in China's Bathroom Space" (hereinafter referred to as the "Report").
According to Wang Chenyang, CEO&co-founder of ZaiJIA at home, the report is based on in-depth research and analysis of key groups of people, gathering the in-depth views of many industry veterans and experts, and referring to the latest technology and research in the bathroom industry. It is a trend research that conforms to the actual pain points and needs of Chinese families, is innovative and forward-looking, and has high reference value.
The report summarizes the four key upgrade keywords for current bathroom spaces: starting with appearance, being proficient in modules, integrating intelligence, and expanding into overall decoration.
It can be said that in the first 20 years of the 21st century, the bathroom space was undoubtedly one of the most changing areas in the home. From morphological changes to functional upgrades, it is like a condensed version of the evolutionary history of Chinese family environment.
79.4% of respondents stated that they spend more than half an hour in the bathroom space every day. The current bathroom space has evolved from meeting people's physiological needs for toileting, to separating dry and wet spaces, and then to incorporating mature and intelligent products. The beautiful and warm space design has evolved into a diverse space, bringing a qualitative leap to our lives.
The report analyzes the aesthetic design of bathroom spaces from various aspects such as simplicity, curves, materials, lighting, cleanliness, and details.
As the post-90s and post-95s gradually become the main force in decoration, they prefer a minimalist decoration style, unlike the previous generation who pursued practicality and high cost-effectiveness. Modern minimalist style is the preferred choice for nearly half of the respondents.
The beautiful and warm bathroom space allows everyone to briefly escape from the tedious life and obtain a moment of tranquility. The design of bathroom spaces is no longer as similar as in their father's era, but has become an expression that reflects the taste and lifestyle of young people. So,
besides appearance, what other demands do consumers have for smart bathroom products?
Based on the respondents' answers, we can find that practical functions are still the most important concern for everyone.
The report shows that mature intelligent bathroom products are now being accepted by the market. From the survey results, it can be seen that the intelligent toilet has become the most familiar intelligent bathroom product without any accidents. Following closely behind are smart showers, smart clothes dryers, and smart hair dryers, with other categories gradually becoming well-known.
Intelligence has become a consensus in the industry as the development trend of bathroom products. Gao Dianmei, the Intelligent Bathroom Special Committee of the China Home Appliances Association, believes that intelligent bathroom products make our lives more harmonious and comfortable.
For example, the intelligent toilet mentioned in the report not only has basic functions such as automatic flushing and heating, but also low water pressure flushing technology is very suitable for use during peak urban water usage periods. The Jiumu Intelligent Toilet i90 series can also use AI to analyze users and make corresponding adjustments even without touching the buttons. The newly launched product of Panasonic Sanitary Ware, Whale S6 Intelligent Toilet, takes Whale Tail Forced Discharge as the technical core, and has made a revolutionary upgrade to the flushing method, appearance material, cleaning method, etc. of the traditional intelligent toilet. Through the organic combination of aviation resin body, foam purification technology, integrated molding design and other functions, it makes users' daily toileting and toilet cleaning easier.