Guangzhou Bathroom Expo
On July 8th, the 2023 China Construction Expo (Guangzhou) officially kicked off, with an exhibition period of 3 and a half days. In stark contrast to last year when bathroom companies could only survive through the cracks between decoration, customization, and doors and windows, this year, the organizers of the Guangzhou Construction Expo and Red Star Macalline teamed up to create the "Exhibition in Exhibition" at the Poly Exhibition Hall - the first Guangzhou International Bathroom Expo (hereinafter referred to as the 2023 Guangzhou Bathroom Expo), opening three bathroom themed exhibition halls with an exhibition area of nearly 35000 square meters, providing ample exhibition space for bathroom brands to fully showcase.
From the on-site observation, the popularity of the first day of the exhibition was relatively optimistic, with people moving around in various museums. However, compared to the popular Guangzhou Construction Expo held at the same time and located opposite the site, there is still a gap in the flow of people. Due to the distance between the two exhibitions, Guangzhou Health Expo cannot achieve the ideal state of accepting the popularity of Guangzhou Construction Expo.
Since the 2019 Guangzhou Construction Expo, the "Full Health Customization Zone" has been established for the first time, showcasing a group of fully customized brands, becoming a major highlight of the exhibition. This year, under the trend of "full health customization", the Guangzhou Construction Expo has deeply expanded its "full health customization". According to the organizer's previous introduction, the 2023 Guangzhou Sanitary Expo is positioned as a "trend platform for full bathroom space design" and themed with "full bathroom customization, design leadership". It is the only large-scale professional bathroom exhibition in China that focuses on "full bathroom customization", providing the best transformation and upgrading solutions for bathroom enterprises, and creating a new era of full bathroom customization in the bathroom industry.
The bathroom industry has always been one of the core sectors of the large home building materials industry. The first Guangzhou Health Expo attracted over 200 well-known domestic and foreign bathroom brands to actively participate. In terms of exhibition hall planning, Poly 1 Hall is positioned as a high-end fully customized hall, gathering top brands in the industry, presenting a new way of customizing the entire bathroom space under the trend of the entire house; Poly Hall 2 is an international bathroom, with imported brands appearing and China-Chic sanitary heads gathering;
Poly Hall 3 is focused on kitchen appliances/sanitary ware/hardware accessories.
In terms of the scale of participating brands, domestic mainstream brands such as Hengjie, Wrigley, Jiumu, Huida, Langjing, Xinhai Jialan, Germany COSO Sanitary Ware, Prevan, Rose Island, Furui, Deli, Saint Leah, Lens, and international brands such as Moen, Kohler, Hansgrohe also participated in the exhibition in the form of independent large exhibition halls, mainly in Poly Hall 1 and 2. The other participating brands are mostly growth oriented small and medium-sized enterprises, with smaller booth areas. In addition, Humble High Hardware participated in the exhibition in Zone A from 1.2 to 15. A reporter from Bathroom Headlines found on site that the participating companies were commendable in terms of booth creativity and product display.